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Härkila
Checkout
Härkila is made by hunters for hunters and are specialized in hunting equipment for, so you are ready for your next hunting trip. Härkila was grounded in 1985.
Client
Härkila (Outfit International)
Role
Junior UX/UI-Designer
Focus
Checkout Flow
Duration
2 Months
Project overview
01.
The problem for the project
02.
Understanding the user
03.
The design process
04.
Final solution and thoughts
Problem
01. the problem
….
– A bad user experience on the checkout flow which meant more abandoned baskets
– An old school checkout that didn’t worked well on mobile
02. Understand the user
People that hunts and people that like outdoor clothes.
One
Two
03. the design process
– Researching other big companies like “Amazon, Asos, …” to see how their checkout flows work
– Evaluate on the areas that has to be updated (The mini basket, the basket and the checkoutflow, payment)
– Design principles (UX -> Fitts Law, Hicks Law, Proximity, Tesler’s Law)
– High Fidelty prototype (Design first, code second)
04. solution & thoughts
….