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Härkila

Checkout 

Härkila is made by hunters for hunters and are specialized in hunting equipment for, so you are ready for your next hunting trip. Härkila was grounded in 1985. 

Client

Härkila (Outfit International)

Role

Junior UX/UI-Designer

Focus

Checkout Flow

Duration

2 Months

Project overview

01.

The problem for the project

02.

Understanding the user

03.

The design process

04.

Final solution and thoughts

     Problem

01. the problem

…. 

– A bad user experience on the checkout flow which meant more abandoned baskets

– An old school checkout that didn’t worked well on mobile

 

02. Understand the user

People that hunts and people that like outdoor clothes.

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One

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Two

03. the design process

 

– Researching other big companies like “Amazon, Asos, …” to see how their checkout flows work

– Evaluate on the areas that has to be updated (The mini basket, the basket and the checkoutflow, payment)

– Design principles (UX -> Fitts Law, Hicks Law, Proximity, Tesler’s Law)

– High Fidelty prototype (Design first, code second)

04. solution & thoughts

….